Ten years ago if you got a one day snow storm and everybody around you closed, it was OK because people still had to go to the stores and shop at some point. Now, when it snows and people get sent home from work and can't go shopping you will not recover those sales. Why? Well, because of the Internet. All of these people that still need to do their Christmas shopping will have the chance to shop online without the silly interruption of the workday. All they need to do is pop onto a website, pick out gifts for their loved ones, enter some credit card information and bam... Christmas shopping is complete!
Needless to say, I am slightly panicked~ it is obviously the Christmas season, and everything around me is closing at 2:00pm, it is snowing heavily and while we have some customers now, I am going to lose about half of my sales for the day, and I have no ability to regain these sales. I am pretty much screwed, up shits creek without a paddle and all of that.
I hate snow, a little flurry during the Holiday season puts shoppers in the mood, it reminds customers that Christmas is around the corner, but a major snow storm is not what we need to drive people into the store.
Snow definitely does equal death to strong holiday sales! Damn!